Maybe it’s the warmer weather and all the talk of bikini season, or maybe it’s just the way of America, but it seems like everywhere you look there is another data set telling you just how much better you life would be if you were more attractive. But now it’s not just you that needs to hit the gym and think about Botox, it’s your real estate agent, too.
It’s no secret that sales jobs are notoriously preferential to those employees who are on the more attractive end of the spectrum and the real estate business is no different. In fact, it could be argued that even more is expected of real estate agents in the looks department. After all, you’d be hard pressed to find another job outside of the entertainment industry that expects you to put your face on signs, billboards, and anywhere else it can fit.
But a new study shows that the attractiveness of your real estate agent can affect more than their billboard efficacy – it can actually affect the final selling price of your house. A recently released report in the journal Applied Financial Economics compared the relative success of different real estate agents against a survey of those same agents’ attractiveness. The results show that more attractive real estate agents tend to earn higher selling prices for their clients, although the homes they sell may sit on the market for longer than those of their plainer colleagues. The study also notes that the more attractive agents, be they male or female, do not necessarily make more money each year, they just earn more per sale.
Of course, as laymen we can interpret the results of this study unscientifically and say that of course human beings are eager to spend more money with more attractive people, that’s simply the way of the world. I would be interested to know whether there was a control for the gender and sexual preference of the buyer and how much more attractive was counted as “attractive” versus “unattractive.”
If you’re currently in the process of selling your house, you certainly want to find the very best real estate agent for the job, regardless of how attractive they are. But if you’re looking to sell your house as fast as possible, you may not necessarily want to go with the prettiest or most handsome agent available and vice versa if you are simply looking for the best price.
What do you think about this study? Would you let the attractiveness of a real estate agent sway your choices?